Thibault Imbert, Chief Product Officer at Picsart, has a vision for exactly that: how AI can be used to improve day-to-day tasks and operations while providing more opportunities for all. Picsart remains at the forefront of these exciting developments, constantly developing and improving new tools to make creative processes more accessible and efficient, while still producing high-quality outputs.

AI’s Impact on Search and Content Creation

The way we search online continues to evolve over time. In the early days of wide-scale internet adoption, asking a search engine full sentence questions was commonplace. However, over time, using simple keywords became the new norm, omitting unnecessary words and punctuation from searches completely. Now, search engines are adopting AI features, giving searchers a brief overview of the information from the top results. Many are now turning to AI tools altogether to complete necessary research.

Thibault shares his own experience of this shift: “I personally don’t search as much anymore. For anything related to work, passion, or hobbies (anything that’s not shopping) I use GPT or some type of LLM. It’s so much better because a lot of the content that shows up first today has been gamified by backlinks and ads.”

This insight into the new ways we search and research opens up a world of possibilities. AI is delivering more personalized and relevant results, while also disrupting traditional content monetization models.

In terms of content creation, AI is streamlining workflows, boosting efficiency, and enabling creators to work more effectively than ever before. Thibault notes, “It’s a key part of my workflow and I see it with all the people around me. There’s definitely a transformation happening.” This transformation is paving the way for more innovation and creativity across industries.

Picsart’s AI Strategy and Technological Advantage

Picsart embraced AI early on, pioneering wide-scale use of AI for design. As a company, Picsart is unique in its approach to its use of AI.

Thibault explains, “Unlike some companies that are providing and betting on just one model, we take an approach where we’re using the best models for their purpose. If you want to create the best logo with AI, we have the best technology behind the scenes to do that. If you want to create beautiful stock photography, we have the best model. That is something pretty unique that not a lot of players are doing.” This strategic approach allows Picsart to offer specialized tools that simplify complex creative processes (which would otherwise require a professional skill set) while accelerating productivity, without sacrificing creativity.

The Rise of AI Agents and Automation

As AI agents continue to develop and evolve, the opportunity for increased capacity continues to grow. 

Thibault highlights the potential of AI agents: “A lot of people have talked about agentic workflow, or AI agents. An AI agent is an AI that has long-term memory, the ability to have autonomy and be proactive. That becomes extremely powerful. I think we’re going to have an explosion of agents that are working with other agents, which becomes exponential.”

With AI agents now capable of proactively thinking ahead rather than just reacting to tasks, automation is poised to reach new heights. “Let’s say that you’re working on automating your marketing. Now that AI agent is creating content for you proactively, based on the next season, like Black Friday or Christmas.” Here, Thiabult demonstrates the potential for AI to act as an additional member of a marketing team, always ready to work on your next project.

Making Creativity Accessible to All

One of the most exciting aspects of AI is its ability to reduce the barrier to entry for creativity, allowing more people to express themselves and create content without needing advanced technical skills.

Thibault sees AI as a tool for unlocking talents in a whole range of areas: “It’s going to help so many people realize that they have a talent by reducing the barrier to entry to many things. It’s exactly that for creativity. It’s going to be the same thing for math. I think it’s going to be the same for a lot of things. It’s a big deal.”

AI tools are already empowering users in countless fields. “Today you can use a text-to-image tool and start using that for mood boarding or prototyping,” he explains. Thibault gives the example of planning your own home renovations.

“Let’s say you want to renovate your kitchen. In the past, you had to go through these tools that would be tedious and outdated to visualize in 3D, and then put a mood board together to decide on the type of kitchen you want. But now you can take a picture of the kitchen that you have today, and restyle it in the way you like that you found online. It’s incredible.” This reduces the need for a specialized skill set at every stage, and instead creates new possibilities for a wider audience, as AI provides new found accessibility to design.

Future of Picsart and AI-First Design

Looking ahead, Picsart is committed to AI-powered automation to provide high-quality content creation, while helping to increase productivity. Thibault has likened AI to being a creator’s new brush. As the demand for digital content continues to grow, AI will play a crucial role in scaling creation for both professionals and consumers.

Thibault shares his perspective: “Today, with the explosion of more channels, more content, more consumption, more digitalization, there’s an evergrowing demand for content. We play a role in helping more professional users create content at scale, given what we’ve learned in the past years, as we’ve helped consumers to create content. There are some exciting things coming from Picsart in that space this year.”

What’s Next

Picsart aims to empower users by providing AI-driven tools that make content creation more accessible and efficient. “What’s next for us is thinking about how we can accelerate productivity and automate a lot of the work that is not necessarily creative, but more repetitive when creating content, to really help people accelerate their productivity, while still maintaining a pulse on the creativity,” Thibault states.

AI is becoming the new norm in digital workflows, offering immense opportunities for innovation and creativity. Picsart will continue to be a leader of innovation in this area. AI is here to stay, and with companies like Picsart at the forefront, the future of creativity and productivity looks bright.

Empowering the Creator in Everyone

Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.

The post AI: A new brush in a toolkit, not a replacement for human creativity appeared first on Picsart Blog.

1. The Nouveau Traditionalist

Both a fine artist and a freelance illustrator, Mary Zins’ inspiration comes from the beauty of the animal kingdom and illustrated portraiture. She shares, “I do both traditional fine art painting as well as vector-based artwork (computer-generated). In my fine art I use graphite and acrylic paints on canvas, crossing from impressionist to realistic styles. My subject is nature-based and usually animals, for there is a soulfulness and beauty in the animal kingdom that I just can’t find anywhere else.”

2. Soul Binding

Mary’s goal as an artist is to create and spark thought and emotion within the viewer. “I think the purpose of art is to invoke the soul to move, to touch a person on a deeper level. As an artist I try to go to a deeper part within myself and create imagery from that place. The deeper an artist goes, I believe, the deeper an individual will be moved by it.”

3. The Ritual

Mary is a commercial illustrator and a night owl, so her rituals vary from project to project. In her fine art, she has a more free flowing-schedule. “My schedule is usually dictated by my commercial illustration work. My fine art is very sporadic and spontaneous.” Starting with a pen and paper, Mary first starts by sketching down her ideas. “I will usually sketch out the image on paper. Once I get the right imagery, I will pencil it in on canvas.”

4. Inspiration and Quintessence

Inspired by the artist Susan Seddon Boulet, Mary hopes her work can also result in the same impact that she encounters when she experiences Boulet’s work. “Her beautiful oil pastel imagery moves me deeply. Her work touches you on a soul level, which is what I spoke of earlier. I have incorporated her idea of merging human and animal imagery into some of my work, which I feel is very powerful.”

Mary’s work is imaginative, moving and offers a vast amount of emotion that causes the observer to lose themselves within her imagery.

All images contained in this article belong to Mary Zins. To see view more of her amazing  work, visit her website. 

Which artist rituals have inspired your daily creative routine? Share them with us in PicsArt photo editor with the hashtag #ArtistRituals.

The post Artist Rituals: Mary Zins appeared first on Picsart Blog.

But fatherhood, Willem admits, has perhaps been the most powerful and rewarding of all these experiences. He became a father to his son Mario in 2007 and to another son Owen in 2012, and recalls, “It was really exciting and scary at the same time, knowing I’m responsible for a human being other than myself. Being a dad made me a better person. It’s a chance for me to be a mentor for my kids and to teach them to set goals for themselves and achieve them. Failure is part of growing up, but never stop trying. Treat and respect others the way you want to be treated.”

It wasn’t until 2014 that he began combining several of his passions in one curious place, his PicsArt gallery. Willem’s edits are an absurd compilation of adventure imagery, fatherhood and pure, undiluted creativity. “I work long hours and a lot of the time away from home,” says Willem, and so involving his sons in his creative projects turned into a way of spending more quality time together and bonding as a family.

Including his sons in the creative process also helps Willem teach them about the importance of creativity in daily life, which has proven immensely important to him throughout his adult years. “Creativity involves imagination; by having a vivid imagination you learn the ability to think of unusual ways to solve challenges, and life is full of challenges.”

He says his oldest son Mario (eight years old) is easy to work with and loves it. As Willem says, he is “a real natural in front of the camera.” His youngest son Owen (three years old), on the other hand, is a bit more hesitant, but enter some sweets into the equation, and before you know it, Willem says, “he cannot wait to see his pictures.”

Not all of the work in Willem’s gallery is imbued with adventure. He also uses PicsArt as a way to give even quieter times a special sort of timelessness and to capture the intimacy and vulnerability of a fleeting moment. This is important to him, he says, because “When I watch them play, I see two innocent souls in a world that they need to grow and mature into, so I want to capture them in scenes where they are two boys still believing in superheroes and playing with toys.”

The boys’ favorite picture is above, where Willem edited in their favorite superheroes, #Batman and #Superman, as they stand in a superhero-esque pose, but he says that his favorite is one he calls #BrotherlyLove because “it captures what it means to be a brother: to always be there for each other, to look out for each other and to learn from each other.”


So, how do you feel about Willem’s story? Do you use creative projects as a way to bond with your kids, too? Show us by uploading your creations to PicsArt photo editor using the hashtag #FathersDay!

The post Combining Creativity and Fatherhood on PicsArt appeared first on Picsart Blog.

1. The Storyteller 

Shane’s work as an artist focuses on creating narrative stories. His goal is to make work that can be attainable for anyone observing the art. If you find yourself in a moment of contemplative thought, it is intentional. “At the root of my work, it can be broken down to something simplistic: a portrait of a person or an animal, colors, hands or a different world. These simple concepts, at face value, could be all that you take from my work, and that is perfectly fine. But, if you want to delve deeper into the themes, the narrative portrayal or the characters in a larger story, the thought process is there and the tools are within your reach.”

2. The Process of Manifestation 

In having a day job, Shane finds moments within his schedule to create. “My current situation forces me to be an early bird, but I am a night owl at heart.” That being said, if an idea sparks to procure his next creation, the process begins. “If I have the opportunity to make or create early in the morning, I will. But, that’s not always the case, and I don’t always have the opportunity to do so. My job allows me to paint in the morning most days, but not my own work. If I have a day off, I sometimes try to work on my artwork earlier, sometimes later.”

3. The Birth of New Anecdote

Sometimes, the ritual is broken by a creative block — an artist’s nemesis. This, however, drives Shane to dig deeper into his idea. “I actually will keep at it until I have a solid foundation of an idea. I will continue thinking about it until I’ve explored more ideas and found something that will work.” Once he has succeeded in this, the next step in his process would include seeking out a model and/or shooting his references, and later drawing out the idea. “In relation to my paintings, I would shoot reference or decide what I would be drawing inspiration from. Every day would be slightly different, as the paintings progressed. I normally would do an underpainting, then begin to block in color from there. I would start to bring in tighter details, the closer to the finished product.”

Shane’s work is prolific, fun and a great example of using your imagination to the fullest. His inspiration, Frank Frazetta, is one of many artists that Shane found a similar relation to in both the style of his work and technique.

“Frank Frazetta’s work has inspired me for as long as I’ve known it. I was fortunate to have worked for his son and also to have known Frank before he passed away. His work will be an inspiration to generations forever. I wouldn’t say that I’ve implemented any of his style into my work, except that he would sometimes paint horrific things or fantastical creatures, as I do too. I would also say that I am constantly studying other artists’ work, and when I see a very successful technique that looks like something that I could achieve within my own style, I have tried different approaches that look intriguing to me.”

All images contained in this article belong to Shane Izykowski. To see more of his amazing work, visit his website.

Which artists rituals have inspired your daily creative routine? Share them with us on PicsArt photo editor with the hashtag #ArtistRituals.

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